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Ecommerce trends

Generative AI and ecommerce
15/06/2023

Generative AI and ecommerce

Generative artificial intelligence is the topic on everyone’s radar right now. How can you make productive use of powerful AI tools? Read usability expert Frank Puscher’s thoughts in this post and watch the fascinating AI talk from SCD.

Customer Happiness Circle 5: Cluster customers
31/05/2023

Customer Happiness Circle 5: Cluster customers

Personas, target groups, milieu studies or generation models: Everyone tries to cluster customers. What systems are there, what are their benefits and how can you represent your customers and their needs?

Customer Happiness Circle 4: Touchpoints
27/04/2023

Customer Happiness Circle 4: Touchpoints

Welcome back to the Customer Happiness Circle - our blog series with Johannes Altmann. Here you'll find valuable tips on the topic of customer happiness. Episode four is all about your brand's touchpoints with whom your customers interact.

Video shopping: 6 ways to drive your online sales
16/03/2023

Video shopping: 6 ways to drive your online sales

Apple just announced a feature called “Shop with a Specialist over Video”. The new functionality lets online shoppers looking to buy an iPhone talk to Apple’s retail team members over video. You can have very similar functionality with Digital Sales Rooms.