Some follow the playbook. Others rewrite it.
Celebrating the Bold
The Shopware Visionary Award honors B2B and B2C businesses that don’t just sell – they lead, innovate, and shape commerce. These pioneers fuse technology with creativity and ideas with impact.
Shopware Visionary Award winner 2025
Congratulations to our Visionaries!
We are absolutely thrilled to announce and congratulate the winners of the very first Shopware Visionary Award! This award celebrates online shops that bring bold ideas to life, create emotional user experiences, and demonstrate true entrepreneurial vision. It's not just about using technology – it's about inspiring what’s next in ecommerce.
Our 2025 winners – Samen Schwarzenberger (Agency: Xerografix), G. Wurm (Agency: pixolith), and Klapster (Agency: Schaltwerk Digital) – are leading examples of what happens when innovation meets execution. From customized product configurators to storytelling-rich UX and the full digitization of B2B commerce, these shops are pushing boundaries and setting new standards in ecommerce.
To all our winners: Congratulations! And to the whole Shopware Community – thank you for shaping the future of ecommerce with us.
Prize details
What the winners receive
Exclusive trophy
Including a digital online badge for maximum visibility.
Discovery workshop
Individual workshop from our Consulting Services.
Donation check
A donation check to support a good cause.
Award title
The award title is visible and usable for one year.
Sponsor of the Shopware Visionary Award
Mollie powers growth for over 250,000 businesses – from startups to enterprises – by making payments effortless. With seamless online and in-person payment solutions, mollie help businesses of every size scale with ease.
Jury
The three winners of the Shopware Visionary Award 2025 were selected from the Community Hub finalists by a jury made up of Shopware’s leadership team and a representative from our sponsor Mollie. Together, they bring a deep understanding of commerce, technology, and innovation.
Sebastian Hamann
Founder & Co-CEO
Stefan Hamann
Founder & Co-CEO
Mark Stanley
CPTO
Pascal Matern
Country Partnerships Lead
DACH - Mollie
Criteria
The criteria for the Shopware Visionary Award is divided into three sections: Excellence, Emotion, and Efficiency. A business doesn’t need to meet all three criteria to be eligible. However, it should demonstrate strength in at least one of these areas. In the application, nominees should clearly explain how they fulfill the selected criteria.
Excellence
Fast, flexible, future-ready. Transform complex business needs into high-performing operations.
Quality excellence: High-quality media, engaging product presentations, and compelling storytelling that create a consistent and premium brand experience.
Multi-device optimization: Responsive designs that ensure seamless experiences across devices.
Localization: Multilingual support, enabling regional payment solutions and local shopping experiences.
Customer journey: Enhanced customer engagement, retention, and conversion through exceptional customer experiences, such as smooth delivery, easy returns and proactive support.
Emotion
Emotion– powered by data, driven by innovation. Stand out with industry-leading commerce experiences.
Use of innovative tools: Highlighting cutting-edge technologies like 360-degree views, AI commerce, and spatial commerce (3D, AR, VR) is a strong indicator of innovation and forward-thinking approaches.
Unique approaches to presenting products: Encourages creativity and out-of-the-box thinking, which is key to setting trends and redefining user experiences.
Creative use of multimedia: Demonstrates a commitment to enhancing engagement and storytelling through modern and visually appealing formats like videos and animations.
Community building and social commerce: Leveraging social media and commerce to engage customers, build loyalty, and foster vibrant, community-driven connections.
Efficiency
Efficiency redefined. Intuition perfected. Cut your long-term TCO with advanced process optimization.
Global strategy: Effective market entry and growth strategies in diverse regions.
Adaptability: Tailored user experiences for different cultural and regional preferences and regulations.
Efficiency: Streamlined processes for complex business needs (e.g. effective use of B2B Components).
Scalability: Ability to handle large B2B accounts and growing demand and future business needs.
User experience: Connecting multiple systems for unified business operations.
