New in Shopware.

You can now use custom field content as variables directly within CMS blocks. This makes it easy to display self-defined attributes like product or manufacturer details flexibly on product pages and in your Shopping Experiences. Beyond giving you more creative freedom for content-rich, tailored storefronts, this feature also helps you meet regulatory requirements, such as those introduced by the new Product Safety Regulation.

Progress starts with curiosity. If you want to actively shape new features and identify opportunities for your business early on, the Insider Preview program gives you exclusive access to experimental functionalities. You’ll test innovations before their official release and contribute valuable insights that help shape the evolution of our ecommerce solutions. With Insider Previews, you’re directly involved in product development, including access to Blueprint and Beta features.

Showcase your products in stunning detail, without the cost and hassle of traditional photo shoots. The Scene Editor empowers you to create high-quality, customized 3D product scenes in just a few clicks. Adjust backgrounds, lighting, colors, and camera angles with ease, offering your customers rich, immersive product views. The result? Faster product launches, higher buying confidence, better conversion rates, and fewer returns.

Shopware Analytics is continuously evolving, delivering deeper insights for smarter decisions. Newly introduced KPIs, such as unique visitors and page views, offer more precise performance metrics. At the same time, interface and user experience improvements ensure seamless data exploration. With native event tracking for standard storefronts, you gain enhanced visibility into customer behavior, enabling you to fine-tune every interaction and drive measurable outcomes.

Shopware’s new offer management feature in DSR simplifies the quoting process by enabling B2B customers to request tailored offers directly from their cart. You receive instant notifications and can respond quickly with customized quotes via email. The new screen sharing functionality, on the other hand, allows you to guide customers through products, resolve questions in real time, and collaborate on orders, making every interaction faster, leaner, and more personal.