Missed the livestream? Here are the major reveals from our special event.

Explore the features.
See the difference.

Shopware delivers advanced ecommerce solutions powered by AI, no-code automation, agentic commerce, and customer-centric design. Every feature is engineered for rapid deployment and long-term impact, enabling you to adapt faster and deliver seamless interactions at every touchpoint.

Get in touch Request product demo

A grid of images showing various tools and a list of checkmarks with the headline "Permissions".

A man is smiling while looking at his phone.

A list of items in a cart with the headline "Quote" and its quote number on it. Two buttons are visible, "Request change" and "Order now".

A flowchart shows a sequence of steps. The first step is labeled "VIP Customer", followed by a condition that the "Shopping cart value" is 300€. The final step is the application of the "10% discount".

The shopping experience in the admin is displayed, featuring a tw-grid of fashion-related images predominantly in shades of pink.

A online shop for sneakers, with a large gray sneaker in the center. In the top left corner, there is a small video call window showing a smiling woman.

One platform for multiple business models

Thanks to its highly flexible design, Shopware can be tailored to meet the complex requirements of any business model — B2B, B2C, or D2C.

Discover B2B with Shopware

A woman is smiling and looking to the side. Next to her are icons for editing, approving, rejecting, and deleting, with a hand cursor pointing at the approval icon. Below this, a line chart shows the data for "Orders" and "Amount," indicating an upward trend.

Endless customization and expandability

It’s easier than ever to combine and integrate functions and extensions. Open commerce opens the door to a global network of experts, letting you easily and quickly implement your vision. Make your dream a reality and perfect your business with no limits, lock-ins, or wasted time.

Find extensions in the Shopware Store Find an integration partner

A woman is smiling and looking to the side, holding a tablet.

Own your data

"Maintain an overview of and access to your most important asset — your customer data — at all times. Receive exciting insights to continuously improve the shopping experience."

Highest flexibility

Scale your online project with maximum flexibility and grow your business seamlessly across all touchpoints and channels.

Learn more about omnichannel commerce

Multi catalogs

Create special product catalogs tailored to your target groups.

Multi language

Go global by making your online store available in your customer’s native language.

Multi storefronts

Effortlessly and centrally operate a variety of storefronts in one environment.

Multi inventory

Manage multiple warehouses and inventories for quicker deliveries.

Multi channels

Increase your reach and take your products straight to your customers in any sales channel.

Multi pricing

Configure product prices based on your customer groups or marketing strategy.

Multi currency

Improve the shopping experience by letting your customers pay in their local currency.

Multi shipping

Choose your shipping service providers based on customer expectations.

Multi payment

Offering the right payment methods is essential for successful ecommerce. That’s why we give you the freedom of choice: Choose your preferred payment methods from an open ecosystem and take ownership of your checkout process. Expand your business in no time and discover new markets with global payment solutions, e.g., PayPal and others.

A mobile checkout interface displaying payment options, including PayPal, Pay Later, and Debit or Credit Card, with a shopping cart icon at the top.

Shopware AI

Copilot

Copilot brings agentic commerce into the Shopware admin, offering instant answers on features, setup, and strategy.

Writing tools

Copy that converts. From product descriptions to marketing content, our writing tools support you directly within the admin, streamlining every step of the content creation process.

A mint green flower pot is placed in front of a minimalist background. Beside it, the product description reads: “Add a touch of charm with this ceramic flower pot, featuring elegant vertical stripes for a modern twist on a classic design. Perfect for small plants or succulents.”

Image tools

Effortlessly generate visuals from text, remove backgrounds in a click, and deliver high-impact product presentations.

A cut-out flower pot with a subtle rainbow gradient stands centered between two images. On the left, the pot is inserted into the image as a dashed silhouette, while on the right it is not present – only the background with a picture frame, books, and a stone is visible.

Data management tools

Streamline data operations with natural language-driven exports and one-click automation for complex data labeling.

Interface showing a customer filter tool with the query “b2b customers from germany” entered. Below, results from Shopware AI display customers like ACME Corporation, Teun Johnson, and Terrance Brown. A blue “Export” button is visible on the right.

Customer experience tools

From tailored recommendations to dynamic content and automated engagement, these tools help you exceed customer expectations at every touchpoint.

A mint green flower pot with ribbed texture is shown in focus with a magnifying glass icon, emphasizing detail. In the background, two product cards display the same pot in different styled interior settings.

Some features will roll out later this year.

Automation

Make your commerce flow

Let your ecommerce platform work for you. Thanks to our powerful features and automation processes, manual tasks are a thing of the past. Quickly and simply implement complex business models so you can focus on what really matters.

Flow Builder

Flow Builder is all about you and your needs. Simplify and automate even the most complex business processes without writing a single line of code.

Flow preview

Choose different Flow Builder templates and use Flow Builder preview to ensure that everything runs smoothly or to schedule actions, like sending emails, with delayed flows.

Delayed flows

Say goodbye to predefined or restrictive business processes. Design and adjust your workflows to suit your needs.

Learn more about Flow Builder

Rule Builder

No limits. Guaranteed. With Rule Builder, we’re breaking boundaries and freeing you to design the business model that best suits your needs — without changing your processes to fit the software. Create flexible rules to customize your prices, shipping costs, or content.

Learn more about Rule Builder

A woman is sitting at a wooden table, examining fabric.

No programming necessary (no-code approach)
Intuitive rule definition
Easy to use thanks to the preview function

Dynamic Access

Create unique customer journeys. In B2B, you can decide which products customers can see, or use Dynamic Access to automatically display personalized content to your target customer group.

Subscriptions

Improve customer retention by allowing customers to automatically reorder products. Shopware lets you define conditions for subscriptions.

Returns management

Manually manage customer returns directly in your Admin area. Plus, you can offer a self-service portal where customers can intuitively manage returns in their accounts.

Next-level CX

Build the exceptional

People crave inspiration, uniqueness, and a sense of belonging. At Shopware, we make it easy to raise the ecommerce bar and offer your customers the experience they deserve.

Content & commerce

Let your content speak for itself! Make your storefront a stage to shine a spotlight on your products and your brand. Whether they’re in B2C or B2B, purchasing decisions are always emotional. That’s why it’s essential to establish a connection with your target group by merging content and commerce.

Our brand experiences have made us a pioneer of ecommerce storytelling. And, naturally, we look forward to sharing this expertise with you.

Create unique brand experiences

A search interface showing a typed query "chocolate" with product suggestions listed below like "Chocolate White", "Chocolate Black", "Chocolate Mixed", and "Chocolate Cocoa".

Advanced Search

Personalize the customer journey based on the customer’s search queries. With its maximum reactivity, Advanced Search guarantees a better user experience — even with large data volumes.

B2B commerce, modular and fully scalable

B2B Components are designed to address the layered complexity of modern B2B commerce. As a modular framework, they offer maximum flexibility for integrating with existing systems and workflows. Whether automating self-service transactions or enabling assisted sales processes, Shopware provides scalable solutions that streamline operations and adapt to evolving requirements.

Learn more about B2B components

API at the center, connected to ecommerce functions.

3D and AR that converts

Bring your products to life with built-in 3D and AR features. From try-before-you-buy experiences to interactive storytelling, Shopware enables you to turn engagement into conversion.

Learn more about Spacial Commerce

Brown leather sofa in AR view with online shop preview.

Custom products

Whether individual text, favorite font or color: With Custom Products you can offer your customers tailor-made products. Define the selection interface according to the product and the opportunities: from checkboxes and text fields to a detailed step-by-step mode.

An online shop showcasing a bowl of cereal, with various ingredient options displayed below the image. There is an "Add to cart" button at the bottom of the page, and a pop-out window on the right showing additional ingredient choices.

Digital Sales Rooms

"Digital Sales Rooms is an innovative expansion of your sales channels: Host live video events directly in your online store with no additional tools. Digital Sales Rooms lets you shine a unique spotlight on your products and impress your customers. It’s the perfect way to establish a sustainable, personal connection to your brand."

Host exclusive events for VIP customers (and customer groups), including personal consultations, or open it up to the public.

Learn more about Digital Sales Rooms

Foundation first!

Get the best solution for your business

Whether SaaS, PaaS, or self-hosted –

choosing the right solution to support your individual business needs is crucial.

Not always, but in most cases, Shopware Cloud offers you profound benefits to secure your success in ecommerce – now and in future. Why? Because with Shopware SaaS (software as a service) and Shopware PaaS (platform as a service) you’re free to focus on your core business while we take care of the hosting. You get everything you need to build your online store with maximum efficiency and start scaling from day one.

What about Shopware self-hosted ? This is the right solution for your business if you have an expert developer team by your side and you need full control over your chosen IT infrastructure.

A person browsing an online clothing store on a laptop, with various shirts displayed on the screen.

SaaS

Automatic software updates
Carefree hosting and infrastructure maintenance
Full control over your resources
Scaling mechanism and full expandability

PaaS

All benefits from Shopware SaaS, as well as:
Maximum customizability
Performance monitoring
Dev tools to test and create efficient processes

Self-hosted

Hosted on your own server or your chosen hosting provider
Extensive customization options
Custom programming possible
Local storage of data

Shopware SaaS comes at the same price as self-hosted . Because Shopware PaaS is tailored to your specific needs, we offer individualized pricing for PaaS. Please contact us for further information.

Get in touch More about Shopware Cloud

Highest service and support

Always by your side

Our goal is for your online store project with Shopware to run as smoothly and be as successful as possible. That’s why, as a manufacturer, we’re behind you 100%.

Support

From onboarding and migration support to individual consultations and workshops — we help you every step of the way with our knowledge and expertise. We’re there for you 24/7 — with no third parties. Guaranteed.