DMEXCO
16 – 17 September 2025
Messe Köln
Messeplatz 1
Cologne, DE
D-013
Hall 07.1
Discover commerce without compromise with Shopware at DMEXCO 2025
At DMEXCO 2025, the digital commerce community comes together to Be Bold. Move Forward. But bold moves need the right foundation. That’s where Shopware comes in. Across industries, merchants rely on Shopware to reach the right buyers faster with AI, scale with composable tech, and deliver standout customer experiences.
Ready to take the next step? Book your personal consultation and get tailored input for your ecommerce setup – from strategic direction to hands-on implementation. Let’s shape your competitive edge together.
40000
Attendees
680
Exhibitors
800
Speakers
Book your slot now
Shape the future of your ecommerce business with Shopware
Agentic commerce, omnichannel experiences, and personalized shopping experiences are shaping the future of digital commerce. With Shopware, you can put these trends into practice – while managing complex requirements with ease.
During your free consultation at DMEXCO, we’ll explore how these opportunities align with your business model and provide you with clear strategies and actionable recommendations. Book your appointment now!
Book your exclusive one-on-one consultation with our experts now and receive a 20% discount code for your DMEXCO ticket.
Book a meeting
Key capabilities to secure and strengthen your competitive edge
Discover how Shopware streamlines operations, helping you build a dynamic online presence that adapts effortlessly to market shifts and customer demands.
Shopware AI: Leverage emotion-driven recommendations, AI-powered content creation and automated workflows for a truly personalized shopping experience
Advanced B2B Components: Manage departments via Organization Units and spin up custom product catalogs at record speed for every growth phase
Let’s discuss your business goals and create a tailored strategy for growth.
Experience our Shopware Masterclasses live at DMEXCO
Once again this year, Shopware and its partners and customers will be presenting hands-on masterclasses on the DMEXCO stage – a programme you won't want to miss!
MasterclassGerman
From early adopter to enabler
Driving digital transformation with Shopware in B2B
📅 September 17, 2025 🕚 10:45 am, 30 min 📌 Room: MC7A
What happens when a traditional wholesale distributor of seasonal décor products suddenly decides to go digital? In this masterclass, you’ll learn how G. Wurm made the leap from early adopter to true enabler – with Shopware as the central platform. Jonathan Roxlau, Head of Marketing at G. Wurm, will share how the company built international sales channels, implemented smart translation workflows, and digitized processes for B2B customers. A candid real-world story that proves digital transformation isn’t just for tech companies – it can succeed in traditional industries too.
LectureEnglish
TCO insights in practice
Top 5 Lessons from 100 Shopware Customers
📅 17. September 2025 🕚 5:00–5:30 PM 📌 Commerce Stage
What happens when you take a closer look at how Total Cost of Ownership (TCO) really unfolds in practice? In this session, we’ll dive into 100 Shopware customer case studies spanning industries, business models, and regions. Corinna Bratt and Adriana Dzalbe from Shopware’s Product Marketing team will share the five most valuable lessons uncovered in this research. A rare behind-the-scenes perspective that shows how TCO isn’t just a theory on paper – but a decisive factor shaping real-world digital commerce success.
DMEXCO Networking Highlight
Shopware joins Laura Kremer’s exclusive ecommerce meetup
Are you ready for the networking highlight of DMEXCO? Join Laura Kremer’s ecommerce meetup on the very first day of the trade show and connect with 200 of the industry’s most exciting leaders. Expect inspiring conversations, refreshing complimentary drinks, and valuable new connections. Shopware will be there too – take the chance to connect directly with Stefan Zessel, VP Sales & Customer Success EMEA.
📍 Commerce Lounge, Hall 7 @ DMEXCO Cologne 📅 Wednesday, September 17, 2025 ⏰ 4:00 – 5:30 PM
Reserve your spot today and join us at Germany’s largest ecommerce meetup. We look forward to seeing you there!
With Shopware at DMEXCO 2025
Develop innovative solutions together and secure sustainable growth.
Discover how Shopware’s dynamic network of technology and integration partners drives your business forward. Our experts apply their know-how and dedication to craft tailored, innovative solutions for your success. Engage with industry specialists, align your goals, and see how our partners can propel your vision. Experience firsthand how collaborating with Shopware unlocks new opportunities and fuels sustainable growth.
SCD25 | DMEXCO 2025
Cologne goes ecommerce
You’re heading to DMEXCO but haven’t planned anything for September 16? We’ve got the perfect agenda for your ecommerce week in Cologne: Join us at the Shopware Community Day on September 16 – completely free for online merchants! Dive into insightful talks, hands-on workshops, and a powerhouse network designed to elevate your business. Reserve your spot now and kick off DMEXCO brimming with fresh ideas.
Meet us at DMEXCO 2025!
Join us at DMEXCO and experience our innovative solutions live. Get valuable insights and hands-on tips directly from our experts and take the opportunity to grow your professional network. We’re looking forward to connecting with you!
Do you have questions about DMEXCO?
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